Retail and Customer Loyalty Programs

The battle for consumer spending and customer loyalty can be greatly influenced by a retail or loyalty card program.

Attractive, high-quality cards will allow you to capitalize on one-to-one marketing opportunities, while multi-application smart cards will allow you to strengthen ongoing relationships with your best customers. Ahearn & Soper can help you implement these strategies and extract the greatest possible value from them.

Your customers are receiving a barrage of emails, e-coupons and direct mail messages aimed at winning their business and taking profits away from you. Meanwhile, database-marketing companies are tracking their buying habits and selling their information to your competitors. Your competition is trying to sway your customers away from you. Why not persuade them to stay with you by giving them a loyalty, points or discount card? Showing appreciation will go a long way toward strengthening your relationship.

Acknowledge frequent visits and award points to your customers according to their level of spending in your business. Magnetic stripe and smart card technology can benefit both you and your customers by offering them product discounts or points toward merchandise, and by registering your customers, you can record valuable data about their buying preferences at the same time. Tailor your sales and marketing efforts directly to your customers' needs. Build loyalty and watch your business grow!

Ahearn & Soper ID Card Printers and Systems are ideal for:

• Frequent customer loyalty cards
• On-site program registration
• Paperless coupons and promotions
• Instant loyalty account balance reporting
• Instant recognition of VIP customers